Entries by Julia Beltran

Donation Match Best Practices: How Nonprofits Can Maximize Matching Gifts

Matching gifts are one of the most powerful ways nonprofits can maximize their fundraising efforts, but many organizations overlook the full potential of matching donations. By strategically integrating marketing tactics, collecting employment data, and leveraging technology, you can significantly boost your matching gift revenue. In this post, we’ll explore practical, advanced strategies for nonprofits to […]

The Psychology Behind Matching Gifts: Why Donors Give More

Matching gifts are more than just a smart fundraising tactic. They’re a key motivator that can significantly increase donor engagement and generosity. When individuals know their gifts will be matched by their employers, they feel empowered, validated, and even excited about giving. But what is it about matching gifts that makes people give more? In this […]

Passive to Proactive: A Shifting Approach to Matching Gifts

Matching gifts are one of the most overlooked revenue opportunities in nonprofit fundraising. Every year, billions of dollars in corporate matching gift funds go unclaimed—not because donors are unwilling to give more, but because they don’t know they can. And too often, nonprofits leave that money on the table by taking a passive approach to matching […]

Real Talk: Building a Sustainable Matching Gift Strategy

Let’s face it: matching gifts have massive potential. Still, turning that potential into consistent, long-term success requires more than just a few one-off campaigns or occasional reminders. If you want to truly maximize your revenue, you need a matching gift strategy that’s sustainable, scalable, and integrated into the core of your fundraising efforts. That’s where we come […]

How Nonprofits Use Automation to Capture More Matching Gifts

Matching gifts are one of the most powerful ways to increase fundraising revenue, yet many organizations leave this money on the table due to outdated, manual processes. The result? Every year, an estimated $4 to $7 billion in matching gift funds go unclaimed simply because donors don’t realize their employers offer them, or nonprofits lack […]

Why Your Company Should Be Matching Gifts—And How to Start

Looking for new ways for your company to give back to its community and support the organizations your employees are devoted to? Ready to increase engagement within your workforce and better position yourself as a company that cares? Imagine doubling the impact of every dollar your employees donate to charity without asking them to give […]