Entries by Julia Beltran

How Businesses Use Matching Gifts to Attract Gen Z Talent

In today’s competitive job market, businesses are constantly looking for ways to attract top-tier talent, and one strategy that’s gaining momentum is corporate matching gifts. These initiatives, which allow companies to match employee donations to charitable organizations, are a unique and impactful way to engage potential hires. In particular, matching gifts resonate strongly with Gen […]

How Companies Use Matching Gifts to Partner with Nonprofits

In today’s corporate landscape, many companies are increasingly aware of the importance of giving back to the community. One of the most impactful ways businesses can engage in philanthropy is through matching gifts, which allow companies to match employee donations to nonprofit organizations. These partnerships are not only a great way to contribute to causes […]

7 Signs Your Employees Aren’t Engaging with Matching Gifts

In today’s workplace, employee engagement is a vital component of a thriving corporate culture, and one of the best ways to encourage engagement is through corporate social responsibility (CSR) programs. Matching gift programs, in which companies match their employees’ charitable donations, are an excellent way to foster engagement while giving back to the community. However, […]

Measuring the ROI of Your Company’s Matching Gift Program

Corporate matching gift programs are one of the most effective ways for companies to amplify their charitable impact. These programs match employees’ donations to nonprofit organizations, effectively doubling or even tripling the contributions. However, as with any other business initiative, companies need to measure the ROI (or return on investment) of their matching gift program […]

How to Fix 5 Mistakes Companies Make with Matching Gifts

Your company has invested time, effort, and significant budget dollars into creating an employee benefit designed to do good: a matching gift program. This powerful form of corporate social responsibility allows your staff to support the causes they care about most while amplifying their impact through your company’s generosity. It should be a win for […]

Matching Gift Appreciation: How to Show Gratitude to Donors

As a nonprofit, one of the most effective ways to build a loyal and engaged donor base is by expressing appreciation for matching gifts. These gifts, where a company matches a donor’s contribution to your organization, are a key source of additional revenue. However, many nonprofits overlook the crucial step of properly thanking those who […]

Track + Report Matching Gifts: Managing Your Nonprofit’s Program

When it comes to nonprofit fundraising, tracking and reporting matching gifts is essential. In fact, it’s one of the most potent tools in maximizing donations and bolstering your program’s success. Still, many organizations fail to tap into the full potential of matching gifts due to inefficient tracking processes or a lack of awareness around available […]

How to Involve Matching Gift Donors in More Workplace Giving Programs

For nonprofits looking to maximize their fundraising efforts, engaging matching gift donors in more workplace giving programs can be a game-changer. After all, matching gift programs are just one piece of the puzzle. Many companies offer additional workplace giving opportunities, including volunteer grants, volunteer time off, and payroll deductions. Donors who participate in matching gifts […]

Double Giving Tuesday Donations: Leveraging Matching Wednesday

Giving Tuesday, celebrated annually after Thanksgiving, is a significant fundraising event for nonprofits. In 2023, nearly $3.1 billion was raised, with over $1 billion coming from online donations. However, amidst the excitement of Giving Tuesday, many nonprofits miss out on a key opportunity to further increase their donations through matching gift programs: the following day, […]

Surprising Matching Gift Facts Every Nonprofit Should Know

Matching gifts are one of the most underutilized revenue streams in fundraising. Every year, billions of dollars in matching gift funds go unclaimed because donors are unaware of these opportunities or don’t understand how to access the funds. With a little education and effort, and these surprising matching gift facts in your pocket, your organization […]