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Matching Gift Appreciation-How to Show Gratitude to Donors

Matching Gift Appreciation: How to Show Gratitude to Donors

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As a nonprofit, one of the most effective ways to build a loyal and engaged donor base is by expressing appreciation for matching gifts. These gifts, where a company matches a donor’s contribution to your organization, are a key source of additional revenue. However, many nonprofits overlook the crucial step of properly thanking those who participate in the programs.

Taking the time to express gratitude can strengthen your relationships with both individual donors and corporate partners, leading to increased donations and long-term support.

In this guide, we will explore the importance of matching gift donor appreciation, the best times to express gratitude to these donors, and practical ways to do so effectively. Specifically, we’ll cover:

Whether you’re working with new matching gift donors or longtime workplace giving supporters, making them feel appreciated is essential to building strong, lasting relationships. Let’s begin with the basics and find out how we can do so.

Why Matching Gift Appreciation Matters

The role of appreciation in nonprofit fundraising cannot be overstated. Donors who feel appreciated are more likely to remain engaged with your cause, contribute time and again, and even encourage others to get involved. This is particularly true for matching gift donors.

Here’s why showing appreciation for matching gifts is so important:

  1. Showing Appreciation Strengthens Relationships: By acknowledging and thanking donors, you create a sense of partnership that helps deepen their connection to your cause. Whether you thank them after their donation, when the match is initiated, or when their employer’s donation is ultimately received, showing appreciation builds trust and loyalty.
  2. Showing Appreciation Increases Donor Retention: When donors feel valued, they are more likely to give again, increasing the likelihood of sustaining long-term donations. Studies show that donors who receive timely and heartfelt thank-you notes are significantly more likely to continue contributing year after year.
  3. Showing Appreciation Enhances Corporate Relationships: When companies recognize that their employees’ contributions are valued, they may be more likely to increase their support and participation in the future. Showing appreciation for matching gifts also creates a positive public relations opportunity for companies, leading to stronger corporate relationships and even future collaborations.

By expressing your organization’s sincere gratitude, you ensure that donors feel recognized and valued, not just for their contribution, but also for the additional impact they’re helping create through matching gifts.

When to Thank Matching Gift Donors

Timing is key when it comes to showing gratitude, especially in terms of matching gifts. To ensure your appreciation feels genuine and relevant, it’s essential to thank matching gift donors at several key moments throughout the donation process.

Here’s when we recommend showing appreciation to matching gift donors:

After the Initial Donation

The first step in thanking a matching gift donor is to acknowledge their original contribution. As soon as you receive the donation, send a thank-you message that acknowledges the donor’s generosity. This is a great opportunity to mention the potential for matching gifts and inform them about the next steps.

Ensure the message emphasizes the significance of their support and provides details on how matching gifts can help double or even triple their donation.

After They Initiate a Match

Once the donor has submitted the match request to their employer, follow up to thank them for initiating the process. This is a critical moment to let them know that you are actively tracking their gift and that you appreciate the extra effort they’re putting in to increase their impact.

A quick email or personal note acknowledging their initiative can go a long way in reinforcing the donor’s connection to your cause. You can also inform them of the next steps in the process, ensuring they are aware that you are managing the match request diligently.

After the Match is Received

The final thank-you comes when the matching gift has been confirmed and received. This is an essential moment to acknowledge the full impact of the donation, which now includes the matching gift from their employer. Not only does this thank-you message recognize the donor’s generosity, but it also shows appreciation for the company’s contribution and closes the loop in the match.

A timely, heartfelt message at this stage demonstrates to donors that you have followed through on tracking their matching gift and that their efforts have resulted in significant additional support for your cause.

Top Matching Gift Appreciation Ideas to Consider

Effective matching gift appreciation involves more than a simple thank-you. In fact, it’s really about creating personalized, thoughtful gestures that demonstrate your genuine gratitude.

Below are several ways you can show appreciation to your matching gift donors, ensuring that each donation is met with the recognition it deserves.

Personalized Thank-You Emails

One of the easiest and most effective ways to thank matching gift donors is through a personalized thank-you email. This type of email can be sent promptly after the initial donation and again after the matching gift has been initiated or received.

For the best results, these emails can include:

  • A special thank you for the matching gift process.
  • An update on how the matched funds will be used.
  • A link to more information about the nonprofit’s programs, showing donors exactly how their contributions make a difference.
  • A call to action, whether it’s encouraging further involvement or sharing the donor’s story, can help foster an ongoing relationship.

Personalized emails are a quick and effective way to express gratitude, and they can be automated (and utilize handy templates!) to streamline the process. However, personalized emails should go beyond generic messaging by addressing the donor by name and recognizing their specific employer or contribution.

Handwritten Letters

For a more personal touch, handwritten letters are an excellent way to make your appreciation feel even more heartfelt. A handwritten note stands out from the usual correspondence donors receive and can create a stronger emotional connection. While more time-consuming, sending a handwritten thank-you note after receiving a matching gift adds a special, thoughtful element to donor relations.

A physical letter can include:

  • A detailed thank-you for both the original donation and the matching gift.
  • A description of the impact that their gift will have on the nonprofit’s mission.
  • A personal mention of the donor’s involvement with the organization (if applicable).

The tactile nature of a handwritten letter makes it stand out, providing a sense of warmth and authenticity that emails can sometimes lack. Donors receiving a handwritten letter often feel more personally connected to your cause, which leads to greater donor retention.

Phone Calls

Sometimes, a phone call is the best way to show your gratitude. A personal call to thank a matching gift donor (especially for larger contributions) can leave a lasting impression. It’s an opportunity to express your gratitude in real-time and provide a personal connection that emails or letters can’t match.

During the call, be sure to:

  • Acknowledge the full value of their gift, including the matched donation.
  • Explain how their contribution is making a difference.
  • Let them know how much their involvement means to your nonprofit’s success.

A phone call presents a unique opportunity to convey the depth of your appreciation and foster a more personal connection. If the donor has a long history with your nonprofit, use this moment to reinforce their value and discuss the impact of their contributions over time.

Digital Greeting Cards

In today’s digital world, a digital greeting card can be a fun and engaging way to express gratitude. You can design an eye-catching, interactive digital card that includes heartfelt messaging, images, and even videos showcasing the impact of the donor’s contribution.

These can be especially useful if you have a broad donor base and want to send something special without the cost or time involved in physical mailings. Personalized messages can be included, along with a call-to-action for further involvement.

Text Messages

Sending a thank-you text message can be a quick and effective way to show appreciation for a matching gift. Texts are immediate and tend to have higher open rates than emails, making them a great way to ensure your message is seen promptly. You can send a short but sweet thank-you message once the match is confirmed, along with a reminder of how the donor’s efforts are making a significant impact.

Text messages can also include links to other engagement opportunities, such as invitations to upcoming events or direct links to your donation page for future contributions. This makes it easy for donors to continue their support with just a few clicks.

Social Media Shoutouts

Public acknowledgment is another great way to appreciate matching gift donors. Sharing a social media shoutout is an excellent way to recognize donors while also promoting corporate matching gift programs. By tagging both the donor (with their permission) and the company they work for, you can increase visibility for your supporters, strengthen your relationship, and encourage others to participate.

This is a highly visible way to show gratitude, particularly when working with corporate donors. It also encourages other employees at the company to consider engaging in matching gifts, creating a ripple effect that can lead to more support.

Recognition on Your Website

To make a lasting impression, consider recognizing matching gift donors on your website. This can be done on a dedicated donor appreciation page or virtual donor wall, or in an annual report.

Website recognition can also create a sense of community among donors. When people see their names featured on your website, it reinforces their connection with your organization and encourages them to give further.

VIP Donor Events

For your largest matching gift donors, hosting a VIP donor event (virtual or in-person) can be a great way to show appreciation. These events provide an opportunity to personally thank donors, acknowledge their contributions, and foster their ongoing engagement with your nonprofit’s work. Whether it’s a gala, a private tour, or a small, exclusive event, this gesture helps build a deeper, long-term relationship with your biggest supporters.

VIP events enable you to treat top donors with the respect they deserve, fostering a deeper connection with your cause. You can use these events to share exclusive updates on your nonprofit’s impact, furthering the donor’s sense of involvement and investment in your mission.

Leveraging Matching Gift Appreciation for Future Engagement

Proper appreciation doesn’t stop with one thank-you message. By continuing to engage matching gift donors and acknowledging their support over time, you lay the groundwork for more future donations and long-term engagement. Regular communication, updates on the impact of their contributions, and ongoing recognition can encourage donors to give again, participate in future matching gift programs, and even become advocates for your nonprofit.

Building lasting relationships through consistent appreciation ensures that matching gift donors remain excited about supporting your cause. The stronger the connection, the more likely they are to continue their contributions, resulting in larger donations and additional partnerships in the future.

Wrapping Up & Next Steps

Appreciating matching gift donors is essential for building strong, lasting relationships that drive future contributions and engagement. By thanking donors at key moments, such as after the initial donation, after they initiate the match, and after the match is received, you demonstrate the value you place on their generosity.

Whether through personalized thank-you emails, handwritten letters, or exclusive VIP events, there are numerous ways to express gratitude and foster donor loyalty. Select the ones that resonate best with your audience, and integrate them into your existing donor appreciation strategy.

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Track + Report Matching Gifts-Managing Your Nonprofit's Program

Track + Report Matching Gifts: Managing Your Nonprofit’s Program

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When it comes to nonprofit fundraising, tracking and reporting matching gifts is essential. In fact, it’s one of the most potent tools in maximizing donations and bolstering your program’s success. Still, many organizations fail to tap into the full potential of matching gifts due to inefficient tracking processes or a lack of awareness around available tools and strategies.

In this guide, we’ll explore how to track and report matching gifts, manage your program effectively, and discover untapped opportunities that can significantly boost your organization’s revenue. We’ll cover:

A matching gift is a charitable contribution made by an employee’s company to match their donation to a nonprofit organization. These corporate giving programs are designed to encourage employees to contribute to causes they care about by providing a financial incentive.

By understanding how to track and report matching gifts, your nonprofit can not only increase donation amounts but also cultivate stronger relationships with corporate partners, which in turn drives sustainability and growth. Let’s dive in to learn how you can streamline this process.

The Importance of Tracking Matching Gifts for Your Nonprofit

Tracking matching gifts is critical for several reasons:

#1: Maximizing Donations: If you fail to track matching gifts, you might be leaving money on the table. Many companies offer generous matching programs, and without diligent tracking, you may miss out on these funds.

#2: Improved Reporting: Accurate tracking and reporting provide transparency and accountability to both donors and corporate partners. This ensures that you can provide timely reports and updates to your stakeholders.

#3: Optimizing Corporate Relationships: Tracking matching gifts gives you insight into which companies are actively supporting your cause. By nurturing these relationships, you can increase repeat donations and even secure larger corporate partnerships.

Best Practices for Reporting on Matching Gifts Efficiently

To track matching gifts effectively, nonprofits should adopt a system that captures both the donor’s initial contribution and the employer’s match. Here are some best practices for tracking matching gifts efficiently:

Create a Dedicated Tracking System: Use a donor management system or CRM that includes features or ready-built integrations for tracking matching gifts. This allows you to record each gift and match in one place for easy monitoring.

Integrate Employer Information: Ensure that your donor records include detailed information about their employers. By identifying which employers match donations, you can streamline the process and enhance your outreach efforts. This can be a game-changer when it comes to tracking matching gifts.

Follow Up Promptly: When a donor’s employer offers matching gifts, prompt follow-up is crucial. Many companies have submission deadlines for matching gifts, so responding quickly helps ensure that you don’t miss any opportunities. We recommend doing so within 24 hours of receiving the initial gift in order to produce the best response and conversion rates.

Automate Processes Where Possible: Automating the process of matching gift tracking can save time and reduce errors. For example, a system like Double the Donation allows you to include a trackable button in your donor emails, enabling individuals to indicate when they’ve submitted their match request. This simplifies the tracking process, ensuring that no opportunities are missed.

Maintain Transparency: It’s essential that you accurately report matching gifts in your annual reports, donor acknowledgments, and corporate partner outreach. This transparency helps build trust with both donors and companies. You can even group reports by employer to understand which companies are contributing the most, which is valuable data for future fundraising and partnership efforts.

Leveraging Technology for Matching Gift Tracking and Reporting

The right technology plays a pivotal role in helping nonprofits manage and optimize their matching gift programs. Innovative, forward-thinking tools can automate much of the tracking and reporting processes, making it much easier for organizations to scale their efforts.

Key technologies to consider include:

  • Matching Gift Software: Tools like Double the Donation offer integrations with donor management systems, enabling you to automatically track matching gifts and even enable matching gift auto-submissions.
  • Donor Management Systems: Platforms such as nonprofit CRMs or donor management systems allow nonprofits to centralize all donor information, including matching gift opportunities, in one place.

To truly optimize your matching gift program, it’s important to integrate matching gift software and donor management systems into your overall fundraising strategy. These technologies work together to automate tracking and reporting, ensuring that matching gifts are processed efficiently.

Challenges in Matching Gift Reporting⁠—and How to Overcome Them

While matching gifts can be a significant source of additional funding for nonprofits, managing the reporting process effectively can sometimes present some challenges. Even organizations with experienced development teams can struggle to capture the full potential of matching gift programs if obstacles aren’t addressed proactively.

Some of the most common challenges you’ll want to be aware of include:

Incomplete Donor Information

One of the biggest hurdles in matching gift reporting is the presence of missing or incomplete donor information. Without accurate employer details, it’s impossible to determine whether a donation is eligible for a match. Some donors may neglect to provide their company information on giving forms, and in other cases, the data may be outdated or inconsistent across systems.

How to overcome it: Nonprofits can utilize data appending services to enhance donor records with current employer information and matching gift eligibility. By appending company data from reliable sources, your organization can identify potential matching gift opportunities that may have otherwise gone unnoticed. Additionally, designing donation pages to prompt for employment information early and prominently, and making it easy for donors to provide this information, can improve accuracy at the source.

Lack of Employer Engagement

Even when donor information is complete, some companies may be slow to respond to matching gift requests or have a cumbersome submission process. This can create delays in processing matches and a frustrating donor experience.

How to overcome it: Streamlined communication and education are key. Provide donors with clear, step-by-step instructions for submitting matching gift requests, including deadlines. Additionally, consider sending automated reminders to donors about outstanding submissions to keep the process moving efficiently.

Data Management Issues

Handling large volumes of matching gift requests manually is prone to errors and inefficiencies. Without an organized system, it’s easy for requests to be duplicated, overlooked, or improperly tracked, which can impact reporting accuracy and donor satisfaction.

How to overcome it: Leverage technology such as donor management systems or CRM integrations that can track matching gift requests in real-time. Automated workflows reduce human error, ensure that every gift is properly accounted for, and provide a clear audit trail for reporting purposes. By centralizing this data, nonprofits can produce accurate reports for both internal stakeholders and corporate partners, saving time and improving accountability.

Building a Streamlined Process

Beyond addressing each individual challenge, nonprofits can maximize their matching gift program by creating a streamlined end-to-end process. This includes integrating donor data, using automation to prompt follow-ups, and maintaining clear documentation of all matching gift activities. A structured workflow ensures that donor records are accurate, corporate engagement is nurtured, and reporting is consistent and reliable.

By proactively addressing these challenges, nonprofits can significantly improve their matching gift reporting, reduce administrative burden, and ensure that every eligible donation has the opportunity to be fully matched. Effective reporting not only maximizes revenue but also strengthens relationships with donors and corporate partners by demonstrating professionalism and reliability.

Wrapping Up & Next Steps

Tracking and reporting matching gifts effectively is the key to maximizing the potential of these valuable revenue streams. By integrating our best practices, leveraging the right technology, and utilizing resources like data appends to capture employer information, your nonprofit can uncover new opportunities, streamline its processes, and ultimately increase the success of its matching gift program.

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Beyond the Basics Creative Matching Gift Campaigns That Work

Beyond the Basics: Creative Matching Gift Campaigns That Work

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Matching gifts are already a powerful tool for increasing donations. But what happens when nonprofits and companies move beyond the standard reminders and start getting creative? That’s where the real magic happens.

In this post, we’re diving into smart matching gift campaigns that break the mold and drive real results. From themed giving days to storytelling spotlights and gamified team challenges, these strategies go beyond the basics to spark donor engagement, boost match submissions, and build lasting support.

Specifically, we’ll cover:

  • Innovative Matching Gift Campaign Ideas for Nonprofits
  • Inspiring Matching Gift Campaign Ideas for Companies

Whether you’re a fundraiser looking for fresh ideas or a business aiming to energize employees around giving, these proven campaigns can help you take your impact to the next level. Feel free to click around to the section that most aligns with your goals and objectives!

Innovative Matching Gift Campaign Ideas for Nonprofits

Do you send matching gift emails to your supporters when they give? These reminders can offer an excellent starting point to your marketing, but there’s even more potential to unlock. By going beyond a simple call to action and incorporating more engaging, educational content into your outreach, you can deepen donor understanding, increase participation, and ultimately drive more matching gift revenue.

In this section, we’ll explore fresh, out-of-the-box campaign ideas designed to capture attention, spark curiosity, and make matching gifts feel like an exciting part of your fundraising.

Matching gift awareness drive

A Matching Gift Awareness Drive is a focused campaign designed to educate your supporters about the power of matching gifts. Many donors are unaware that their employers may offer to double—or even triple—their contributions.

Creative matching gift campaign idea

Use this campaign to highlight how simple it is to check eligibility and submit a match request. Incorporate emails, social media posts, donor thank-you pages, and website banners to share facts, FAQs, and impact stats. The goal is to reach as many donors as possible with clear, accessible information that turns untapped matching opportunities into real revenue.

Matching Gift Month

Designated as “Matching Gift Month,” February is a great opportunity to give this important part of your fundraising strategy the attention it deserves. Use the month to run educational campaigns, share donor testimonials, and highlight the matching gift programs of popular employers.

Creative matching gift campaign idea

February is ideal—it’s early in the calendar year, donors are thinking about finances and taxes, and it gives your team time to build momentum before year-end campaigns. Consider a themed weekly email series, blog posts, and internal challenges to keep energy high all month long.

Matching Monday

Start each week by spotlighting matching gifts with “Matching Monday“—a recurring campaign you can feature in your newsletters and on social media. Highlight one company with a matching gift program each week, or showcase real donor matches as examples.

Creative matching gift campaign idea

This gives you an ongoing, branded opportunity to educate your audience in bite-sized pieces and keep matching gifts top of mind. Bonus: it’s a perfect excuse to thank employers and reinforce your corporate relationships publicly.

Text-to-match campaign

A Text-to-Match campaign makes it easier than ever for supporters to access matching gift information right from their phones. After a donation is made, send an automated SMS message with a link to your matching gift search tool or matching gift forms.

 

Creative matching gift campaign idea

Mobile messaging is direct, immediate, and has a high open rate—perfect for reminding donors to take that extra step. This approach is especially effective for live events, giving days, and peer-to-peer fundraisers where donors are already engaging via mobile.

Matched donor spotlights

Featuring “Matched Donor Spotlights” is a great way to put a human face on matching gifts and drive increased participation with social proof. Share short stories about donors who successfully submitted a match—what inspired their gift, how easy it was to request the match, and the impact it had.

Creative matching gift campaign idea

Use blog posts, short videos, social posts, or newsletter features to celebrate these donors and inspire others to follow their lead. This kind of storytelling builds trust, makes the matching process feel more approachable, and reinforces how donors can double their difference.

#MatchingWednesday

The day after a large-scale fundraising campaign like Giving Tuesday is a golden opportunity to follow up with a matching gift push. Branded as #MatchingWednesday, this campaign can help you make the most of the surge in donations from the day before.

Creative matching gift campaign idea

Reach out to all Giving Tuesday donors to remind them to submit their match requests—and offer quick, clickable links to do so. Promote the campaign on social media with visuals, short success stories, and employer shout-outs to extend the momentum of Giving Tuesday while amplifying your results.

One-off matching gift fundraiser

Partnering with a company for a one-time, exclusive matching gift fundraiser is a win-win. The business gets to support a cause its employees care about, and your organization benefits from a boost in matched donations. This campaign works especially well when aligned with a shared mission, milestone event, or giving season.

Creative matching gift campaign idea

Promote the opportunity through email, landing pages, and employee outreach. Highlight that gifts made during the campaign will be matched—dollar for dollar—for a limited amount of time for added urgency and excitement.

Year-end matching gift campaign

The end of the year is a peak season for generosity, making it the perfect time for a matching gift campaign. Donors are looking to give before the tax deadline, and a reminder that their gift could be matched often leads to increased motivation. Not to mention, many companies establish year-end matching gift deadlines, so the end of the calendar year is a perfect time to encourage completed matches.

Creative matching gift campaign idea

For the best results, use countdown timers, bold visuals, and donation impact statements to create urgency. Send targeted follow-up emails encouraging match submissions from all donors who gave during the final months of the year. This is also a great time to spotlight match-eligible employers and promote automation tools to simplify the process.

Matching gift automation

Finally, integrating a platform like Double the Donation or HEPdata is a campaign idea that works behind the scenes but drives powerful results. Matching gift automation identifies eligible donors in real time, prompts them to submit their match, and follows up with them automatically.

Promote your use of automation as a donor benefit—letting them know that the process is fast, easy, and built right into your donation experience. Consider adding a short explainer on your donation form, a blog post about how it works, and email content that encourages donors to take full advantage of it.

Watch the video overview below to learn more:

Power your matching gift program with the right software

Inspiring Matching Gift Campaign Ideas for Companies

A well-run matching gift program doesn’t just amplify donations. It strengthens your company culture, boosts employee morale, and reinforces your commitment to social impact. But to truly unlock that potential, companies need more than a policy—they need a plan that inspires action.

Here, we’ll highlight matching gift campaign ideas that go beyond the basics to actively encourage employee participation. These strategies are designed to foster generosity, increase engagement, and help your company make a meaningful difference—all while supporting the causes your team cares about most.

Affinity month matching gifts

Affinity months—such as Black History Month, Pride Month, or Women’s History Month—are powerful opportunities for companies to align their giving with causes that matter to employees. During these months, companies can boost engagement by offering enhanced matching gift benefits, like doubling the match ratio (e.g., 2:1 instead of 1:1) or increasing the maximum match amount for donations made to aligned nonprofits.

This shows support for employee values while driving higher participation in corporate giving programs. Promote the campaign through affinity groups, company newsletters, and internal social platforms to spread the word.

Employee giving challenges

Turn your matching gift program into a fun, team-building experience with an Employee Giving Challenge. Departments, locations, or teams compete to see who can generate the most matching gift activity—whether it’s submitting the highest number of match requests or raising the most funds through eligible donations.

To increase engagement, you can even offer prizes like catered lunches, donation credits to a cause of the winner’s choice, or company swag. These challenges create excitement, foster a spirit of giving, and boost employee giving while increasing the impact of your matching gift program.

Matched donor impact stories

Encourage employees to share their personal stories about making donations and seeing their gifts matched. These Matched Donor Impact Stories can be shared internally via newsletters, internal channels, or intranet features—and externally on company blogs or social media.

Hearing from peers about why they give and how easy the match process was can inspire others to participate. These stories humanize the program, showcase company values in action, and connect the act of giving to real-world impact.

Matching gift milestone celebrations

Celebrating internal milestones—like reaching a certain number of matching gifts or achieving a lofty participation rate—can reinvigorate employee interest and highlight the success of your program.

A milestone celebration might include a company-wide thank-you message, a visual dashboard of impact, a celebratory event, or a feature in the company newsletter. Recognizing collective achievement not only builds pride but reinforces the message that matching gifts are a core part of your company’s culture of generosity.

Giving season match push

The end-of-year giving season is the perfect time for a Matching Gift Push. Many employees donate during November and December for tax reasons and out of holiday generosity, making it the ideal moment to remind them of your matching gift program.

Run a multi-channel campaign (incorporating email, intranet, and manager reminders) encouraging employees to donate early and submit match requests before the year ends. Include deadline reminders, impact stats, and employer match highlights to motivate action before the clock runs out.

Matching gift auto-submission

Our final idea? Streamline the entire giving process with matching gift auto-submission, available through corporate social responsibility vendors integrated with Double the Donation. With auto-submission, employees no longer have to manually fill out submission forms or remember to log into the correct portal. Instead, everything is taken care of immediately after the donation⁠—straight from the organization’s giving page.

This modern upgrade significantly boosts participation by removing barriers and demonstrating your company’s commitment to making giving easy and impactful. For the best results, promote this feature with how-to guides, short videos, and onboarding materials so employees know how to take advantage of it.

Watch the video overview below to learn more:

Power your matching gift program with the right software

Final Thoughts & Further Reading

When it comes to matching gifts, creativity pays off—literally. By thinking outside the box and tailoring your campaigns to your audience, you can turn passive interest into meaningful action and significantly increase your fundraising revenue.

Whether you implement one of these ideas or use them as inspiration to build your own, the key is to make matching gifts more visible, accessible, and exciting.

Ready to go beyond the basics? Start experimenting, track your results, and, most importantly, make it easy and engaging for supporters to double their impact. With the right campaign, your matching gift potential is virtually limitless.

Interested in learning even more about corporate gift-matching and beyond? Check out these recommended resources:

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