Entries by matchinggifts

Matching Gift Appreciation: How to Show Gratitude to Donors

As a nonprofit, one of the most effective ways to build a loyal and engaged donor base is by expressing appreciation for matching gifts. These gifts, where a company matches a donor’s contribution to your organization, are a key source of additional revenue. However, many nonprofits overlook the crucial step of properly thanking those who […]

Track + Report Matching Gifts: Managing Your Nonprofit’s Program

When it comes to nonprofit fundraising, tracking and reporting matching gifts is essential. In fact, it’s one of the most potent tools in maximizing donations and bolstering your program’s success. Still, many organizations fail to tap into the full potential of matching gifts due to inefficient tracking processes or a lack of awareness around available […]

How to Involve Matching Gift Donors in More Workplace Giving Programs

For nonprofits looking to maximize their fundraising efforts, engaging matching gift donors in more workplace giving programs can be a game-changer. After all, matching gift programs are just one piece of the puzzle. Many companies offer additional workplace giving opportunities, including volunteer grants, volunteer time off, and payroll deductions. Donors who participate in matching gifts […]

10 Mistakes Nonprofits Make with Matching Gifts (+ How to Avoid Them)

Matching gifts are one of the most underutilized resources in nonprofit fundraising. Every year, billions of dollars in matching gift funds go unclaimed, simply because donors are unaware of these programs or don’t know how to access them. While many nonprofits recognize matching gifts as a valuable revenue stream, they often make critical errors that […]

Double Giving Tuesday Donations: Leveraging Matching Wednesday

Giving Tuesday, celebrated annually after Thanksgiving, is a significant fundraising event for nonprofits. In 2023, nearly $3.1 billion was raised, with over $1 billion coming from online donations. However, amidst the excitement of Giving Tuesday, many nonprofits miss out on a key opportunity to further increase their donations through matching gift programs: the following day, […]

Surprising Matching Gift Facts Every Nonprofit Should Know

Matching gifts are one of the most underutilized revenue streams in fundraising. Every year, billions of dollars in matching gift funds go unclaimed because donors are unaware of these opportunities or don’t understand how to access the funds. With a little education and effort, and these surprising matching gift facts in your pocket, your organization […]

Donation Match Best Practices: How Nonprofits Can Maximize Matching Gifts

Matching gifts are one of the most powerful ways nonprofits can maximize their fundraising efforts, but many organizations overlook the full potential of matching donations. By strategically integrating marketing tactics, collecting employment data, and leveraging technology, you can significantly boost your matching gift revenue. In this post, we’ll explore practical, advanced strategies for nonprofits to […]

Real Talk: Building a Sustainable Matching Gift Strategy

Let’s face it: matching gifts have massive potential. Still, turning that potential into consistent, long-term success requires more than just a few one-off campaigns or occasional reminders. If you want to truly maximize your revenue, you need a matching gift strategy that’s sustainable, scalable, and integrated into the core of your fundraising efforts. That’s where we come […]