Entries by Erin Lavender

Brand Authenticity: Why Your Company’s Giving Tech is Your Culture

The quality of your company’s giving tech directly reflects your corporate culture. Providing a seamless, intuitive matching gift experience protects your brand authenticity and ensures your commitment to social good is perceived as a core value. In the modern corporate landscape, a company’s brand is no longer just what it tells the world through marketing […]

The Future of Corporate Philanthropy & Matching Gifts

Corporate philanthropy has always played a vital role in supporting nonprofit organizations and communities. However, in recent years, the landscape of corporate giving has evolved, and businesses are rethinking how they contribute to social causes. One of the most influential shifts has been the rise of matching gifts, a form of corporate giving that allows […]

10 Mistakes Nonprofits Make with Matching Gifts (+ How to Avoid Them)

Matching gifts are one of the most underutilized resources in nonprofit fundraising. Every year, billions of dollars in matching gift funds go unclaimed, simply because donors are unaware of these programs or don’t know how to access them. While many nonprofits recognize matching gifts as a valuable revenue stream, they often make critical errors that […]