Entries by Adam Weinger

Aligning Your Company’s CSR Strategy with Matching Gifts

Corporate Social Responsibility (also known as CSR) has become an essential component of a company’s brand and reputation. Many businesses now view their role in society as a key aspect of their operations, and CSR strategies are being increasingly used to drive positive impact and foster goodwill within communities. One powerful way companies can align […]

How Small Companies Can Get Started with Matching Gifts

Corporate giving is one of the most impactful ways for companies to support charitable causes while engaging employees. While large corporations have long been the primary drivers of matching gift programs, small companies can also tap into this valuable opportunity. Still, for many small businesses, the idea of offering matching gifts may seem daunting, especially […]

The Future of Corporate Philanthropy & Matching Gifts

Corporate philanthropy has always played a vital role in supporting nonprofit organizations and communities. However, in recent years, the landscape of corporate giving has evolved, and businesses are rethinking how they contribute to social causes. One of the most influential shifts has been the rise of matching gifts, a form of corporate giving that allows […]

How to Market Matching Gifts Internally: Tips for Companies

In today’s corporate world, employee engagement and corporate social responsibility are more critical than ever. As a result, many companies offer matching gift programs to amplify their employees’ charitable contributions. But launching a matching gift program is only part of the process. Companies must also effectively market it internally to ensure employees are aware of […]

10 Mistakes Nonprofits Make with Matching Gifts (+ How to Avoid Them)

Matching gifts are one of the most underutilized resources in nonprofit fundraising. Every year, billions of dollars in matching gift funds go unclaimed, simply because donors are unaware of these programs or don’t know how to access them. While many nonprofits recognize matching gifts as a valuable revenue stream, they often make critical errors that […]

The ROI of Matching Gifts: More Than Just Philanthropy

More and more companies are recognizing that corporate giving isn’t just about doing good—it’s also good for business. In fact, the ROI of matching gifts is becoming increasingly clear, especially as leading companies integrate these programs into their broader employee engagement and CSR strategies. By matching employee donations to eligible nonprofits, companies aren’t just supporting […]